quattro

Mobile advertising company Quattro Wireless confirmed Tuesday that it's been acquired by Apple, in a blog post by Quattro CEO Andy Miller, who's identifying himself now as Apple vice president of mobile advertising.

A price wasn't named, but AllThingsD reported that it's $275 million when it broke the news on Monday.

The announcement comes as Apple increasingly finds itself going head-to-head with Google in new developments in the mobile market. In November, Google announced its $750 million acquisition of AdMob, a Quattro competitor. Government regulatory bodies, however, may slow down that purchase.

Google also just unveiled the Nexus One, … Read more

Apple is set to announce that it has acquired Quattro Wireless for $275 million, several sources confirmed.

The announcement might come as soon as Tuesday, upping the ante in the mobile advertising business significantly.

Google recently forked over an astonishing $750 million for AdMob, a Quattro competitor, which Apple had also made a bid to acquire.

Both start-ups are aimed squarely at the fast-growing market to advertise on smartphones, such as Apple's iPhone and Google's Android devices. In fact, Google will unveil the Nexus One tomorrow, a Android-powered mobile phone it designed and will sell on a Web … Read more

There was lots of automotive eye candy to behold at the recently-held 2009 International Auto Show in San Francisco, but one particular car definitely caught an extended gaze of my eye. My vision honed in a shiny white and black sports car, sitting in a "hands off" section of the showroom floor. To my surprise, this mean-looking sports car was an Audi, but not just any Audi. This here was the 2010 Audi R8 rockin' a length-side up with a mounted V10 mid-engine. I had to know more and see more of this particular car, and that's … Read more

When we last left our hero, I was putting the kibosh on the track session in the Audi S4 and had just been handed the keys to the Audi R8 5.2 FSI Quattro, affectionately known as the R8 V-10.

Taking a walk around the R8, I took note of the supercar's low-slung good looks and sporty proportions. Externally, the R8 V-10 can be visibly discerned from the V-8 model in a few ways. The R8's trademark sideblades receive flared intakes to help the larger engine to breathe. The front and rear bumper vents have been enlarged and finished in a glossy piano black. The HID Xenon headlamps have been replaced with the world's first production full-LED arrays. Most obviously, chrome "V10" badges on the front fenders let everyone know how many cylinders you're working with.

Under the rear glass, on display for all to see, is the 5.2-liter direct injected 10-cylinder gasoline engine. Not only does this power plant have two more cylinders and a full extra liter over the V-8, but it also gains a whopping 105 horsepower and 74 pound-feet of torque. The result is a complete transformation of the nature of the vehicle, whether cruising a back road or barreling, flat-out down the back straight of your favorite racetrack.… Read more

I was recently handed the keys to a fully loaded, brand-new Audi S4 sedan. So, I did what any motorhead would do in this situation and proceeded to put the sporty A4 variant through its paces on the open road, on an autocross cone course, and even on the track at Infineon Raceway at Sears Point.

Our adventure starts with a trip from an uncharacteristically sunny San Francisco across the Golden Gate Bridge and into Sonoma. While in the stop-and-go bustle of the city, the S-Tronic DSG double-clutch automated manual was so docile and the 3.0-liter supercharged V-6 engine … Read more

You can find plenty of iPhone applications that use software to create effects for the built-in camera, but the Quattro iPhone 3G Case, made by Japanese company Factron, is one of the first hardware add-ons to actually mount an aftermarket lens onto the front of the phone.

The case itself is made of aircraft grade duralumin for durability and a sexy polished-silver finish. The backside of the case is covered with supple calf leather for the highest in dead-animal quality, but the external lenses are the real stars and include fish-eyes, macros, wide angles, superwide conversions, and more. Put them … Read more

I hope you've enjoyed all of this week's video of amazing World Rally Championship racing. I thought a good way to close this series would be this tribute video dedicated to the history of WRC and how it's changed throughout the years--how the cars have changed, and it even includes historical data at the end detailing what cars have won the title and in which year. It's great for knowledge hounds as well as anybody who just wants to see some fine automobiles kickin' up dust and sliding on the asphalt.

GENEVA--Audi is considering a North American comeback for its allroad quattro, an all-wheel-drive wagon with extra performance features that it dropped in 2005.

Peter Schwarzenbauer, Audi AG board member for sales and marketing, said the company revisited the potential for the wagon because SUVs are becoming less popular. Discussions with Audi of America are under way, Schwarzenbauer told Automotive News.

Audi sold an A6 version of the wagon, known as the allroad quattro, in North America from 2000 to 2005. But after a strong start of nearly 6,000 units, U.S. sales fell to just 2,429 in its … Read more

Mini? Mini who?

Audi has released photos of its Audi A1, aka the Audi Metroproject Quattro concept car that it plans to debut at the 2007 Tokyo auto show next week.

The Audi wins hands-down in terms of a sophisticated and elegant look for a sub-compact, inexpensive car compared with its intended rival, the BMW Mini Cooper.

The Audi A1 makes BMW's Mini Cooper look like Minnie Mouse, a colorful, fun and quirky friend you once thought was cute as a child. But now that you're an adult your interests lie more toward Heidi Klum or Seal.

My … Read more