What the hell is an ultrabook?
That's an excellent question that's been raised by CNET editor Scott Stein, among others, and one Intel is trying to answer, in part, by going out and performing some flash mob-style theatrics.
The Pop-up Theater is an Intel ad campaign where a team of 60 individuals descend upon various spots around Los Angeles to wow passersby and unassuming individuals with messages splayed across a digital wall of ultrabooks.
Such stunts include standing in front of the Grauman's Chinese Theater on Hollywood Blvd. to spell out "I heart Ultrabooks." In another example, the team brings a virtual crowd to a game of 3-on-3 basketball by displaying shots of cheering fans whenever someone scores. … Read more