TV ratings agency Nielsen is teaming up with Twitter to create the first ever social media-based TV rankings, the companies announced today.
Nielsen and Twitter will produce a "Nielsen Twitter TV Ranking," that will rank TV shows based on the Twitter activity of the micro blogging site's 140 million active users. Twitter users send 1 billion tweets every two and a half days, according to a press release. It will be available for marketers to tap into at the beginning of the 2013 fall TV season.
Chloe Sladden, Twitter's vice president of media, said in … Read more