It used to be a new business pitch. Now, it's a Hollywood movie.
It used to be an intimate affair. Now, you're having to keep an eye and an ear on the fact that it'll be a visual and aural feeding of 5,000 supposed friends.
Now, it seems, if you're committed to going down on one knee, you have to be down with who is going to script the event and who is going to direct it. You might even need a few co-stars to make the production big enough.