I don't know about you, but I love games that let me build and maintain some type of empire. Whether it's a farm, island, city, resort, or even a simple restaurant, I take pleasure in starting an enterprise from scratch, growing it, unlocking items, and completing missions. But as much as I've enjoyed playing these types of games over the years, I've always felt there was one element missing: zombies. Until now, that is.
App developers looking to make some cash might want to ditch paid titles for free offerings that include in-app purchases, according to a new study.
After downloading an upgradable freemium game in a mobile app store, 40 percent of consumers decided to make an in-game purchase, according to research firm NPD. Most, however, were men. The analysts found that while women are more likely to have played freemium games, they're "among the least likely to pay for an upgrade."
Freemium games have become increasingly popular in the mobile marketplace. The titles are free to download and play, … Read more
The Simpsons are going mobile in a big way with a free iOS game created by Electronics Art.
EA plans to release The Simpsons: Tapped Out to iOS devices like the iPhone and iPad in the coming weeks, the video game giant told CNET. The game will be given away for free, but players will have the option to buy virtual currency, or in this case, "doughnuts," that can speed up the game's progress.
In Electronic Arts' mind, the company isn't any different than the likes of Apple or Amazon.
That is, if EA's online gaming platform, Origin, takes off with consumers. EA Chief Operating Officer Peter Moore believes it's a way to plug in directly to the home similar to Apple's iTunes or Amazon's online storefront. Clearly, Origin is much more limited; beyond games, iTunes and the App Store offer music, videos, and different kinds of apps, while Amazon sells virtually anything on its site. But the concept of creating a direct connection with individuals remains valid.
"… Read more
I miss software. I miss buying a tiny CD swimming in a big box of air for $49.99, installing the program on my PC, and not worrying about paying for the product again.
Today, thanks to "The Cloud," consumers are being sold subscriptions to products that should really be one-shot purchases.
Many services deserve to be subscription-based. But not all. And while you can finagle a justification to charge a few dollars a month for almost anything, that doesn't mean you should.
Here's are some guidelines to see if the app or service you're … Read more
The mobile world is getting crazier, and that suits Gameloft just fine.
The upcoming year should see an even greater diversity of mobile devices, including multiple designs, processors, and operating systems. Gameloft, with an army of developers devoted to mobile games, believes it is best suited to handle the different products, whether that means the iPhone or an Android tablet.
"We're structured to handle fragmentation," Baudouin Corman, vice president of publishing for the Americas region for Gameloft, says in an interview. "It's a dynamic market where different companies are bringing differentiation. We'll benefit." … Read more
The app business is increasingly banking on the notion that virtual currency in a game could be worth real money--and a lot of it.
In-app purchases, which include virtual cash, weapons, levels, or extra features, are poised to dominate app revenue in the coming years, according to research firm IHS. In-app purchases already accounted for $970 million in sales last year, or 39 percent of the market. By 2015, that figure will grow to $5.6 billion, or 64 percent of the market.
"In 2012, it will become increasingly difficult for app stores and developers to justify charging an … Read more
Electronic Arts, best known in the mobile world for its stable of premium franchises such as "Madden NFL" or "Need For Speed," is increasingly trying its hand at free games.
The company is offering four games for free in the Apple App Store right now, but plans to expand that number to between 10 and 14 by March, an EA executive told me. Rather than an upfront payment, it's looking to generate revenue through in-app purchases.
The shift in strategy is emblematic of the growing trend of "freemium" games, which are free to … Read more
Ever wonder what it would be like to own your own island? Well, with Paradise Island for Android, you can at least simulate the experience. In this "freemium" simulator game, you are the owner of a small sector of a tropical island, on which you work to build a perfect resort getaway. As you build more attractions and entice more tourists, your wealth grows, and eventually (if you're good enough) you can expand your empire to cover the entire island.
With enough money, you can build resorts, restaurants, casinos, hot dog stands, shopping centers, monuments, pyramids, waterslides, … Read more
The average spent on virtual goods in free to play mobile games is enough to buy what could be more than a dozen copies of their paid counterparts, a new study has found.
Research firm Flurry Analytics today has released data from a study of the buying habits of 3.5 million consumers across the top applications on Apple's iOS and Google's Android platforms. The big number that's been pulled out of all that data is $14; that's the average amount of money spent per transaction from within so-called "freemium" games, or free titles … Read more