data

Facebook seems to be behind what one ubertechie blog calls "one of the longest-running mysteries in the data center industry."

The company is reportedly looking at building a $1.5 billion data facility in Altoona, Iowa -- an effort previously referred to by state and local officials as the rather cloak-and-dagger sounding "Project Catapult."

The Des Moines Register cited legislative sources in reporting the news, in a story that was picked up by insider data blog Data Center Knowledge.

The Register reported that the facility is being touted as "the most technologically advanced" in … Read more

Apple had either a very solid first calendar quarter of Mac shipments in the U.S., or one that was quite bad, depending on who you listen to.

A dueling pair of PC shipment reports from market trackers IDC and Gartner put Apple's Mac numbers in the U.S. at odds. IDC says Apple's shipments in the first three months of the year were down 7.5 percent from the same quarter last year. Gartner, on the other hand, says Apple's Mac shipments were up 7.4 percent.

So who's right? We'll know when Apple … Read more

Consumer data broker Acxiom plans to introduce a service that will reveal to people what it knows about them, according to a Financial Times report.

The company, which is based in Little Rock, Ark., bills itself as an enterprise data, analytics, and software-as-a-service company. It serves 47 of the Fortune 100 companies, more than 7,000 in all, and counts more than a trillion data transactions each week from 700 million consumers worldwide.

Even though the company probably has a file on you, that data has never before been available to you. The FT's Emily Steel reports that, in … Read more

It's estimated that more than 20 million people worldwide are currently victims of human trafficking. Put in perspective, that's nearly the equivalent of the entire population of Australia.

In an effort to combat human trafficking and provide help for victims, Google has launched a new joint project with three advocacy organizations -- Polaris Project, Liberty Asia, and La Strada International. Dubbed the Human Trafficking Hotline Network, this project aims to create a consolidated global hotline connected to a data-driven network.

Here's more on the project from a blog post by Google Ideas director Jared Cohen and Google … Read more

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Got a lot of email from you about turbos and superchargers, the purposes and differences of each. Not surprising, since there are a lot of both showing up in all kinds of cars these days, not just in hot rides. So this week we lay out the difference by walking you through some cutaway engines.

We're pretty smart about the data on our computers and phones these days, but most people do not give enough thought to the fact that … Read more

T-Mobile USA is taking a bold step forward with a new contractless plan for smartphone subscribers.

The company posted the new changes to its plans, which made their first appearance last January at CES, on its Web site on Sunday. The new contractless plans may attract customers looking for a value. But figuring out the ins and outs of the new plans is a bit confusing. To help readers better understand what it all means, and whether they can actually save some cash with these new plans, CNET has put together this FAQ.

What changes did T-Mobile make to its … Read more

The Union of Jewish French Students, UEJF, has doubled down in its battle with Twitter and said it filed a $50 million lawsuit against the social network yesterday.

The cause of the suit? User data for anti-Semitic tweets.

The fracas goes back to October when Twitter was awash in anti-Semitic French-language tweets tied to the hashtag "#unbonjuif" ("a good Jew"). This prompted the student union and other anti-racism groups to ask Twitter to remove both the tweets and the hashtag. The social network complied by deleting the tweets in France that it deemed racist.

While deleting … Read more

Apple is a lot greener than it used to be, the company said today.

The iPhone and Mac maker published a new annual environmental report this morning that tracks some of the improvements it has made. The key takeaway: 75 percent of the energy it needs at its corporate facilities is renewable, and the number is even higher at some of its data centers and its headquarters.

"We're committed to greening the grid wherever we have our facilities," Scott Brodrick of Apple's product marketing, told CNET.

The company currently has data centers in Maiden, N.C., and Newark, Calif., and is constructing an additional center in Prineville, Ore., that will run off a mix of energy sources. Apple is also working on a facility in Reno, Nev., though Brodrick would not say when that would be up and running.

These facilities are part of Apple's growing cloud services effort. These data centers have long served up digital content like music, movies, and apps. In 2011, the company added to that load with iCloud, its storage and sync service, which relies on the data centers to store user data and information. The data centers also play a role in powering Siri, the voice-assistant feature found on iPhones, iPods, and iPads.

The Maiden location in particular has quickly become the crown jewel of Apple's data center operations, and has been running on entirely renewable energy sources since last December, Brodrick said. Part of the reason for that is its solar array, which the company touts as the largest of its kind in the U.S. and is promoting in a video:

Among some of the other progress it made last year, Apple says it's now using bio-gas fuel cells along with solar photovoltaic technology at its headquarters. It's also greened some of its products including the newest iMac, which uses 68 percent less material than the previous model. There's also the AirPort Express wireless router, which Apple says uses bio-based polymers.

Even with Apple's progress, the company has not been without its critics. Greenpeace in particular went after Apple hard last year as part of its campaign to bring awareness to the greenness of data centers. It also knocked Apple for transparency on its progress as part of its 18th annual "Guide to Greener Electronics" which was published last November.

"Apple's announcement shows that it has made real progress in its commitment to lead the way to a clean energy future," the group said in a statement today. "Apple's increased level of disclosure about its energy sources helps customers know that their iCloud will be powered by clean energy sources, not coal."

Nonetheless, Greenpeace urged for more disclosure from Apple in any dealings with local utilities and state governments.

"Over the past four years we've reported more comprehensively than any company in our industry, and we've done this by focusing not only on our facilities, which is what many other companies do, but also on our products," Brodrick offered.

Update, 11:30 a.m. PT: Adds statement from Greenpeace.… Read more

If researchers at the University of California at San Francisco have their way, their new heart disease study won't suffer from a small sample size. Using online and mobile phone tools, they hope to get 1 million people from around the world to participate.

Launched this week, their Health eHeart Study (yes, very cute) enables participants to use their smartphones to frequently monitor heart rate, blood pressure, and pulse rate, and submit the resulting data via a secure online portal. The researchers, in turn, will use fancy algorithms to crunch that massive volume of data.

The goal? To use the super sample size to better understand -- and thus predict and prevent -- heart disease.… Read more