Dish declares the death of commercials -- in a commercial
Dish is taking its digital video recorder, the Hopper, national today, and it's doing it with an ad that declares the death of TV advertisements.
The campaign is just the latest salvo in a fight between Dish and the major broadcast networks, including CBS, the parent company of CNET. Dish and the broadcasters are tussling over the legality of the Hopper's automated ad-skipping technology, which the networks believe threaten a business model heavily dependent upon commercials for revenue.
Dish said it now offers the Hopper's service nationwide and to promote its news, the company has launched, ironically, … Read more