Googling is one of those habits.
You know, like flossing in the living room or changing your underpants every other day.
Yet Microsoft's search engine has Binged on and on that it is, in fact, better. Its own Web site insists that real people prefer Bing's results by a ratio of almost 2 to 1.
Such a claim tends to invite skepticism.
The vast minds at Freakonomics decided to take their skepticism to another level -- the one of actually trying to replicate the Bing results. … Read more