The bar code, that strip of black-and-white stripes that adorns nearly everything you buy, has been an unchanging symbol of consumerism for decades.
Lately, however, companies are starting to loosen up about the look of those parallel lines, and more playful product codes are starting to appear on the shelves. Several design firms are catering to this emerging market, including Design Barcodes and Vanity Barcodes.
And why not? If we consumers, not to mention cashiers, the world over have to look at these graphics all the time, they can at least be interesting. Anything beats having prison bars called to mind every time you pick up a loaf of bread.
Most creative bar codes use the vertical lines themselves as elements of an interesting design, rather than simply putting a pretty frame around the code. The familiar black-and-white stripes become falling water, hair, buildings, train tracks, a stack of magazines, or even trod-on chewing gum. … Read more