People who use the company's mobile applications for iPhone and Android will now see ad units in the stream as they scroll through the dashboard, the company said.
The ads are a mobile-enhanced version of Tumblr Radar, the blogging platform's take on sponsored content. The units are similar to Twitter's promoted tweets or Facebook's sponsored stories in that the advertised content is native to the platform.
The mobile ad addition comes roughly a year after … Read more
The per-user Tumblr stat, he said, is greater than the time people spend on competing networks. "It's about a minute and a half higher than a Facebook visit, a few minutes higher than an average Twitter visit," Karp said during an interview at a PaidContent event in New York.
Karp even acknowledged that he's made sure Facebook CEO Mark Zuckerberg is aware of this fact.
"The reason for that is, I don't think that Tumblr … Read more
It's a sad occasion when a laptop is stolen. All that money, time, and personal data just disappear into the night. This is the Tumblr story of a boy and his stolen laptop. Dom Deltorto lives in London. In early February, he says, someone broke into his flat and made off with his MacBook Pro and his iPad.
Deltorto was prepared for just such an incident. He had installed Hidden App on his laptop, a program that tracks the laptop's location and sends back images of the thief. However, Hidden App still needs to be connected to the Internet to work. After more than a month of radio silence, Deltorto reports that his MacBook suddenly came online, but it wasn't in a place where he could just call the London police and have them recover it.… Read more
Blogging platform Tumblr has pulled the plug on Storyboard, its year-old "ambitious experiment" with journalists covering Tumblr as a "living, breathing community."
Saying that he "couldn't be happier" with the editorial team's effort, Tumblr CEO David Karp announced that the unit would be shuttered and its employees laid off.
"What we've accomplished with Storyboard has run its course for now, and our editorial team will be closing up shop and moving on," Karp wrote. "I want to personally thank them for their great work."
Despite accomplishments involving &… Read more
Tumblr launched its redesigned Android mobile app today, making some major upgrades over its last version.
"Tumblr for Android just got a total face-lift," the company wrote in a blog post today. "We've completely redesigned the interface, added fancy post animations, made images pop, and a whole lot more."
The app, which is available on Google Play, has an entirely new "post anything" screen that lets users share photos, videos, quotes, chats, links, and text with one tap. The intuitive interface also gives users the option of advanced controls like saving drafts, queuing … Read more
Tumblr will help advertisers reach more of the 165 million people who use the service by soon making sponsored content viewable to its growing mobile audience.
Derek Gottfrid, Tumblr's vice president of product, told Bloomberg that the New York-based company will allow in the first half of this year businesses to promote their Tumblr updates and blog sites on mobile.
Tumblr, which was founded in 2007 and maintains nearly 100 million blog sites, is still new to the advertising game. The company first started selling ads to select clients on a limited basis in March 2012. The startup offers … Read more
Jeremy Kressmann has the enviable position of being able to travel the world on Tumblr's dime.
Kressmann, whose unbelievable job title is actually "travel and tourism evangelist," was hired by the blogging company in January as part of an ambitious expedition to get to know members with particular passions.
Kressmann, a regular voyager with a writer's resume, joins Tumblr's arsenal of evangelists for fashion, gaming, music, and other specialized subject matters. Each is tasked with getting to know the communities they've been assigned to and amplifying the best voices therein.
"Tumblr is a … Read more