Toyota, 3M, Siemens top green brands in survey
Interbrand released a report today ranking the world's most green brands in terms of both perception and performance.
The companies on their list are not just using green initiatives as a way of creating a positive image with consumers. They are also making money from them.
Toyota ranked first, not only due to the financial success of its hybrid-electric Prius and its partnership on the all-electric Tesla. But since 1992 the auto manufacturer has also made large strides reducing energy use, water consumption, waste, and toxic emissions, according to Interbrand.
Among the 50 top green brands, Toyota is followed … Read more