The Canadian smartphone maker, which previously called itself Research In Motion, today named Keys as its global creative director. The position is one BlackBerry created to help "inspire the future" of the company.
Keys said she previously was a BlackBerry power user, but she left the platform after noticing sexier phones at the gym. For a while she had two phones, but Keys has now moved back to just a BlackBerry.
It's typical for companies to seek endorsements for their products, and some … Read more