LAS VEGAS -- Jennifer Lopez and Verizon Wireless made a little noise on Wednesday after they unveiled a partnership to create a Latino-centric shopping experience.
Viva Movil is, for the most part, an extension of Verizon's retail arm, and will sell Verizon phones and service plans. Core services such as customer care will continue to be handled by Verizon. This particular retail arm just happens to have actress-singer Lopez as the face of the brand.
Lopez is a self-described "mobile neophyte," and it shows. But she appears passionate about going after the Latino market with a shopping … Read more