Nokia navigates new map strategy with launch of 'Here'
SAN FRANCISCO -- Nokia has put its mapping unit front and center with the introduction of its Here cloud-based location brand and platform, which was unveiled during a media event here this morning.
"Maps and location experiences should inspire us to sense our world," said Nokia president and CEO Stephen Elop, adding that the Helsinki-based corporation is now working on "creating more personal maps that change how we navigate our lives."Elop said that the "quality and quantity" of data available will enable Nokia to "transform mapping in ways we haven't even … Read more