Tablets: Bruised and confused at CES 2012
LAS VEGAS--In spite of manufacturers' best efforts, the tablet hits of the past year could have been counted on the hand of a careless woodshop teacher.
Among those hits are a $199 tablet designed as a loss leader, and an orphaned HP tablet that was abandoned in the liquidation bin.
Needless to say, if there had been a thin selection of tablets at this year's CES, I would have understood. But that wasn't the case.
The show floor of CES 2012 was littered with tablets--perhaps even more than the previous year. Granted, the majority of these tablets were off-brands and OEMs that will never find their way into U.S. hands, but there were big-name announcements as well.
As I see it, the tablets announced at CES came in three flavors: budget, premium, and mutant (not as bad as it sounds). Furthermore, I suspect that these themes will set the tone for tablet product strategies for the rest of the year. … Read more