Android Atlas

As a company that has built a business model atop trust, Google is in a sticky position as it prepares to formally introduce the Nexus One phone.

Google's Nexus One phone could be a sea change in how Google works with Android partners who might turn into competitors.

(Credit: Cory O'Brien via Twitter)

Google employees were given free Nexus One phones at a company party Friday night, and the Internet went into a tizzy. Reports surfaced later in the weekend that this device was the long-awaited Google phone, the company's answer to Apple's strategy of controlling the hardware, software, and distribution model with the iPhone, rather than the partner-oriented strategy of developing the guts of the operating system and letting partners each put their own stamp on the finished product.

Just two months ago, Google's Andy Rubin rolled his eyes when asked about an analyst report picked up by TheStreet.com that said Google planned to pursue this exact strategy. He said Google had no plans to make its own hardware--which is one thing since smartphones are almost exclusively manufactured by contractors in China and Taiwan--but he took a further step in spending about 10 minutes arguing why it would be a bad idea for Google to design its own phone and sell it outside of carrier channels.

That line of thinking resonated with many who follow Google and the mobile industry. After all, Google's stated goal for Android ever since the project was revealed in November 2007 was to create an "ecosystem" of multiple phones that would help improve access to the mobile Internet. And Google seemed to finally reach that goal this year, with over a dozen phones in the wild and more promised from some of the world's leading phone makers and wireless carriers.

But if the reports are correct, Google is about to make a radical departure from that strategy. And Google's new course would take it down a path that could sow distrust among the company's Open Handset Alliance partners, who must now be wondering if they're about to get into a marketing war with one of the tech industry's richest companies.

Katie Watson, a Google representative, said on Sunday that the company has confirmed nothing about its plans for the Nexus One, described as a "dogfooding" experiment for internal testing by the company in a blog post Saturday.

In the rush to anoint the Nexus One as the Google Phone, it's quite possible that the tech industry glossed over the fact that Google already sells Android phones, albeit on a limited basis. For quite some time, registered Android developers have been able to buy completely unlocked versions of the G1 and the T-Mobile MyTouch3G (also known as the Google Ion) for $399.

Google does sell some phones, such as the Google Ion, but only to developers for Android testing purposes.

(Credit: Stephen Shankland/CNET)

So there is a solid chance that the Nexus One is merely the Android Dev Phone 3, following the Dev Phone 1 (G1) and Dev Phone 2 (MyTouch or Ion). Just this year, Google handed out Dev Phone 2 models branded as the Google Ion to attendees at Google I/O 2009, but if regular people want to buy that particular phone they have to get the MyTouch3G from T-Mobile with a two-year contract.

It does seem clear that Google has played the premier role in designing the software for the Nexus One. In the company's blog post over the weekend, it said "we recently came up with the concept of a mobile lab, which is a device that combines innovative hardware from a partner with software that runs on Android to experiment with new mobile features and capabilities, and we shared this device with Google employees across the globe."

But the key unconfirmed detail is how Google plans to sell this phone. According to The Wall Street Journal, Google plans to sell this phone unsubsidized on its own, with consumers able to choose a wireless service provider after the fact. However, according to corporate sibling Peter Kafka at All Things D's MediaMemo and Reuters, Google has plans to hook up with longtime mobile partner T-Mobile to help sell the Nexus One through Google's Web site for $199.

How will Google market this phone? Anyone with a television set has likely seen an ad over the last month for the Motorola Droid, an Android phone sold for Verizon's network that has been billed as one of the best Android phones to date. It was also the launch pad for a long-term pact between Google and Verizon that will supposedly produce a family of devices based on Android.

If Google plans to sell the Nexus One directly to consumers, will it insist upon using its brand as the lead brand, rather than the "With Google" branding found on the back of many Android phones? Will it blast the airwaves during the NFL playoffs in January to trumpet the arrival of the Nexus One, perhaps just in time for the Super Bowl? And how will that affect partners such as Motorola and Verizon that have sunk so much money into promoting the Droid, only to see rumors of a Google Phone leak out at the worst possible time: the height of the holiday shopping season?

This could be a very telling moment in Google's history. At the moment, Google's mobile division does not seem to be completely in control of the message it wants to send consumers, partners, and competitors.

If Google really does plan to sell the Nexus One directly to consumers and compete with its customers, it has chosen an interesting way to announce it to the world, keeping the Google Phone rumor mill alive for months while publicly denying such plans. Apple has employed such a marketing strategy for years, insisting on near-silence regarding future product plans but benefiting enormously from the frenzy of interest in every little morsel that mysteriously pops up regarding those plans.

However, Google is not Apple. Google public-relations representatives will sheepishly admit that they have little control over how Google rolls out its products: Google is a company run by engineers, and engineers push the button when the product is ready to ship.

But when you're working in an environment with multiple partners that have competing interests, any confusion over your future plans--especially plans that would appear to yank the floor away--can breed distrust among those partners. One of Google's largest problems right now is that it has built a business model geared around the notion that it can be trusted with almost unprecedented control over the flow of information across the globe, and any cracks in that wall of trust will be exploited by its enemies.

With the way details have trickled out about the Nexus One, Google has either alienated current and future Android partners by muscling in on their turf, or set up thousands of eager smartphone consumers looking for an open alternative to the iPhone for disappointment when they realize Google merely plans to sell an expensive unlocked phone to a limited audience, if at all.

After all, Google essentially declared in its blog post that employees are testing a product with "new mobile features and capabilities" that presumably can't be found on the current crop of phones. It's almost the same language Google used to introduce Chrome OS ("our attempt to re-think what operating systems should be") while insisting that it had no competitive reasons for introducing that Netbook operating system.

Few believed that line with Chrome OS, and fewer still will believe that Google is creating Android for the betterment of humanity if it really plans to sell its own phone.

The new Google phone makes an appearance on Twitter.

(Credit: Cory O'Brien via Twitter)

Updated at 5 p.m. PST with additional details and at 10 a.m. PST December 13 with photo of the phone.

A blog post from a Google executive on Saturday morning dropped hints that the company would release a Google Android phone of its own.

In the post, Mario Queiroz, a Google vice president of product management, said the company had developed a "mobile lab" device that "combines innovative hardware from a partner with software that runs on Android." According to Queiroz, Google has distributed the device to Google employees worldwide so that they could test the new technology and help improve it.

Quieroz's announcement came only a few hours after reported sightings of the device. CNET TV Associate Producer Jason Howell, who had a very brief hands-on with the gadget Friday night and first relayed the news on Twitter, confirms that the "mobile lab" device is an HTC phone running the Android 2.1 operating system.

"I knew it was an HTC device," Howell said. "It looked like the Touch, but was a lot thinner...it was a slick-looking thing and very nice." He also spotted a trackball and four standard Android menu controls, and he said the display was "supersharp" and rivaled that on the Motorola Droid.

Howell didn't get a chance to dig into the handset's specs or detail the changes from the 2.1 update, but he noticed animated wallpapers, slight visual enhancements to the user interface, and a camera on the rear face that resembles the HTC Touch Pro 2. Curiously, Howell said he didn't see any Google logo on the handset. TechCrunch published additional, though unconfirmed, details, including a Snapdragon processor, an OLED touch screen, and a voice-to-text feature, while TheUnlockr posted leaked photos.

According to The Wall Street Journal, the handset will be called the Nexus One. Although HTC made the hardware, the software and user interface is all Google, from the applications to the "look and feel of each screen."

The Journal also said Google will begin selling the device early next year, directly to consumers, thus bypassing the traditional carrier channel. As an unlocked GSM device, the Nexus One could be used with T-Mobile or AT&T, though it's unclear which carrier's 3G bands the handset will support. During his brief tour, Howell wasn't able to test the performance, but he said that the Nexus One he handled was running on an AT&T SIM card.

Reports that Google would release its own Android phone first appeared earlier this year. The move is significant, as it could pit Google against the carriers that it so far has used to distribute existing Android phones. Also, without a carrier contract and subsequent service rebates the Nexus One could cost a few hundred dollars. For those reasons, I was a little skeptical when I first heard the rumor, so count me wrong on this one.

HTC Salsa

(Credit: XDA Forums)

Thanks to the popular XDA Forums, we now have a pretty good idea of what HTC is planning for new Google Android handsets in 2010. Among them are new designs that differ from the company's standard touch-screen candy bar models that we've seen this year.

The images scanned from a brochure indicate that the Taiwanese manufacturer is grouping its handsets into targeted demographic categories. While the Legend appears to be a descendant of the Hero and Droid Eris, the Salsa brings a BlackBerry feel to Android with its four-row portrait QWERTY design. Both phones fall into HTC's Design/Lifestyle category, which should blend form and function.

HTC Tide

(Credit: XDA Forums)

In the Social category are the Buzz and Tide. The Buzz offers a 5-megapixel camera with autofocus and flash and a choice of customizable cases. The Tide is another new hardware design for Android--it has a traditional alphanumeric keypad and a full touch 2.68-inch screen.

Yet, its the Bravo that is turning the most heads. It promises new features for HTC Android phones including a Qualcomm 1GHz Snapdragon processor and 3.7-inch AMOLED touch screen. Belonging in the performance category, it also should offer a 5-megapixel camera capable of 720p HD video capture, an FM tuner, 3.5mm headphone jack and the standard fare of Wi-Fi, Bluetooth, and 3G. What's more, it should come with a 16GB microSD card in the box, much like the Motorola Droid.

A leaked screenshot of the HTC Passion?

(Credit: Boy Genius Report)

We've seen the Motorola Droid and the HTC Droid Eris from Verizon Wireless so far, but apparently there is a third Verizon Android handset waiting in the wings, if rumors are to be believed.

Rumors are that it will be the HTC Passion, which is supposedly powered by a 1GHz Snapdragon chipset (the Passion might also be called the Dragon). The rumor mill (from Boy Genius, Phone Arena, and elsewhere) claims that the HTC Passion will feature a 5-megapixel camera, a large WVGA-resolution screen with multitouch, a 3.5mm headset jack, 256MB RAM, and it's said to run Android 2.0 with the HTC Sense overlay.

We have heard nothing about this through official channels, so this is strictly rumor territory here, but we can't help but be intrigued by this mythical phone. The Android 2.0 with multitouch and the Snapdragon processor certainly puts it just a notch above the Droid. Perhaps that's why Verizon is keeping mum about the device for now. Still, the rumor mill claims we'll see an announcement about the Passion/Dragon in mid-December, so we'll definitely keep an eye for that.

The Android onslaught continues with the announcement of Sony Ericsson's Xperia X10 and the rumors of Verizon's HTC Droid Eris. Though we will get to see the Droid Eris in our hot little hands--and for the bargain price of $99--the X10 may never see life in North America. We're not thrilled that the Moto Droid skimped on the finger-pinching multitouch. Also in the podcast, Nicole talks rips on the Twitter Peek.

Xperia X10

(Credit: Sony Ericsson)

Rumor of the week
Leaked docs confirm Droid Eris details: November 6, $99

News
Verizon to raise ETF for "advanced devices"
Android and iPhone price plan comparison
Xperia X10 drawing new lines in Android battle
Motorola Milestone is GSM Droid LG Chocolate Touch to drop on November 5?
HTC HD2 coming to a U.S. carrier in early 2010
Does cell phone design still matter?

Reviews
Samsung Freeform
Samsung Caliber
Sony Ericsson Equinox

Upcoming reviews
Cricket Captr
Twitter Peek
Samsung Code
Nokia 3711

Droid Eris

(Credit: gdgt)

We're learning a lot about Verizon's Motorola Droid (with more to come soon), but what do we know about the Droid Eris?

Also called the HTC Desire, the Eris (and the Moto Droid) will be a part of a series of Google Android devices for Verizon Wireless. According to Gdgt, preliminary specs include a 5-megapixel camera, a microSD card slot, EV-DO, a 3.2-inch display, and (thanks to the Boy Genius Report) a 528MHz processor. Official photos are nonexistent at this point, but the Eris should have a HTC Hero-like a trackball for navigation.

Verizon hasn't announced a release date, nor has the carrier even confirmed that the Eris exists. But the clever AndroidGuys got a tip that Verizon employees are receiving Eris training. That makes a rumored November 6 availability quite likely.

(Credit: Boy Genius Report)

While the Motorola Droid might be hogging the spotlight at the moment, rumors of Verizon's second Google Android device are starting to bubble to the surface.

According to the Boy Genius Report, a handset code-named the Motorola Calgary will be the carrier's other Android smartphone. It'll be a lower-end device than the Droid and have a lower-resolution touch screen and a slide-out QWERTY keyboard that BGR calls "workable."

Below the display, there will be three touch-sensitive buttons while the traditional d-pad will be replaced by an optical trackpad. Other reported features include a 3-megapixel camera, a 3.5mm headphone jack, Wi-Fi, Bluetooth, GPS, and a microSD expansion slot.

At this point, it's not clear whether the Calgary will ship running Android OS 2.0 like the Droid, but unlike the Droid, it will apparently use Motoblur software, which we first saw on the Motorola Cliq. Also unclear is pricing and release dates, but Verizon has promised to ship both Android phones by the end of the year.

(Source: Brighthand)

Will Google get involved?

Just when you thought the Google Android news couldn't get any stranger, Ashok Kumar, an analyst at Northeast securities, told InternetNews.com and TheStreet.com today that Google itself is planning to release a handset with the operating system.

Details are sketchy, but according to Kumar the device will be unlocked and will be available directly through retailers. Though unlocked phones typically are more expensive than carrier-branded phones, they are also free of any carrier restrictions. Google hasn't commented on the rumor, but I'm taking this one with a healthy dose of speculation.

First off, I can't understand what Google would gain by going head to head with manufacturers and carriers that have embraced the OS. Six manufacturers and three carriers now have devices either in stores or on the way so it's clear that the cell phone world is getting involved. Google already has a role by supplying the OS, which is the unifying feature on the various hardware designs.

Since it isn't a hardware company Google would need someone to make the phone. So who would that be? Though I could see a manufacturer getting onboard just to sell more phones, it would also expect to have some role in the marketing. It's called the T-Mobile MyTouch 3G, but you know its made by HTC.

While an unlocked handset would fulfill Android's open promise to the most degree, you still have to get it on a carrier eventually. And in doing so you'll need to accept the limitations of a carrier's network. Some services will still be out of reach no matter what.

Finally, Google also wouldn't gain that much control over an open device. Google Search and apps already power Android phones so I can't imagine what additional Google fun an unlocked phone would offer. Similarly, Android users already have a lot of control over what they do with their phones. Would an unlocked model give them that much more freedom? Not really...we're not talking about a jailbroken iPhone.

I very well could be wrong about all of this, but for now I'm calling foul. I'll be eagerly awaiting further news, and if it comes I'll report it here. So what do you think? Would Google sell its own Android phone?

He's had a big day.

It's been a big day for Google Android news, but Verizon's upcoming Droid phone (and the accompanying TV commercial) are only part of the story. T-Mobile put its Cliq handset on preorder and juicy tidbits leaked out from other sources.

• We told you last week that a GSM version of the Motorola Sholes cleared the FCC, but we failed to notice that a CDMA handset also got the government's nod (the FCC ID is IHDP56KC5 instead of IHDP56KC2). The consensus in the tech world is that this device is the Droid. Unfortunately, specs are few and there are no close-up photos on the FCC site just yet.
• Ericsson labs tweeted that we can expect an official announcement Android-powered Sony Ericsson Experia X3 in November. We don't know much about the device for now except that it will offer a Snapdragon QSD8250 chipset, a 1GHz CPU and the new Sony Ericsson Rachel user interface.
• As for new Android players, Engadget and DigiTimes reported that Asus will have an Android handset this year. Asus Chairman Jonney Shih dropped the news at a Taiwan press conference, but didn't offer any details.
• In addition to its hands-on with the Droid, Boy Genius Report also posted screenshots of Android 2.0 aka Eclair. Yummy!