Touch the Future Now at Staples
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LAS VEGAS--Olympus has declared an end to the megapixel race.
"Twelve megapixels is, I think, enough for covering most applications most customers need," said Akira Watanabe, manager of Olympus Imaging's SLR planning department, in an interview here at the Photo Marketing Association (PMA). "We have no intention to compete in the megapixel wars for E-System," Olympus' line of SLR cameras, he said.
Instead, Olympus will focus on other characteristics such as dynamic range, color reproduction, and a better ISO range for low-light shooting, he said.
Increasing the number of megapixels on cameras is an easy selling point for camera makers, in part because it's a simple concept for people to understand. Even though having more megapixels can enable larger prints and enlargement of subject matter through cropping, adding megapixels comes with some drawbacks.
For one thing, smaller pixels can mean more noisy speckles at the pixel level and can reduce the dynamic range, so brighter areas wash out and darker areas become swaths of black. For another, images take more room on memory cards, hard drives, and Web servers, and cameras need more powerful image processors to handle them. And yesteryear's cameras already had plenty of pixels for making 8x10-inch prints, a size few people exceed.
... Read moreLAS VEGAS--The bad economy has hurt the photography business, but there are a few areas of growth amid the gloom.
Among the bright spots are digital SLR cameras, photo books, memory-keeping moms, and Web sites adapted for mobile phone use., concluded InfoTrends analysts sharing research results at the Photo Marketing Association (PMA) show here Wednesday.
Overall, though, the mood is grim.
"It sure feels different at this year's PMA. There's not so much booth space, not so much traffic. The energy level is down. This recession feels different from back in '01 (which was) somewhat contained to the tech sector," said InfoTrends President Jeff Hayes. "Now it has become an issue of a consumer confidence crisis and has become a lot more broadly based. The photo industry is feeling this."
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The SensorKlear Loupe magnifies and illuminates a digital SLR's sensor, and a window on the side lets it be cleaned.
(Credit: Stephen Shankland/CNET)LAS VEGAS--Camera cleaning accessory maker LensPen announced a new product to help remove dust, hairs, specks, and other detritus that sticks to digital SLR sensors.
The $59.95 SensorKlear Loupe, announced here at the Photo Marketing Association (PMA) show, is a magnifying glass that attaches to a camera's lens mount. Its four battery-powered LEDs illuminate the sensor, and unlike rival products such as VisibleDust's Sensor Loupe, a gap in the side allows you to clean off the sensor.
Unsurprisingly, the company recommends use of LensPen SensorKlear II to actually clean off the schmutz. The pen and loupe together cost $69.95.
Newer SLRs are equipped with a small motor that can shake the sensor or its cover to help rid it of debris, but sensors still have problems with dust flecks even when combined with new coatings not as prone to attracting flecks in the first place. Larger specks, especially when shooting with narrow apertures, can produce dark blemishes on photos.
Apple Aperture in action.
(Credit: Apple)LAS VEGAS--Apple on Monday added support in its software for raw image files from Nikon's top-end SLR, the $8,000, 24.5-megapixel D3X.
Apple's Digital Camera Raw Compatibility Update 2.5 also adds support for Epson's Epson R-D1x digital rangefinder camera, according to the Apple support page.
The software enables Aperture 2, iPhoto '08, and iPhoto '09 to interpret the cameras' raw files, proprietary formats that include more information than JPEGs. The update requires Mac OS X 10.4.11, Mac OS X 10.5.3, or later.
A full list of Apple's raw image support is available on Apple's support site.
Aperture's competitor, Adobe Systems' Photoshop Lightroom, also got D3X support Monday, which is eve of the Photo Marketing Association (PMA) show here.
(Via Rob Galbraith.)
Nikon's D3X is now supported by Adobe Lightroom.
(Credit: Nikon)LAS VEGAS--Adobe Systems has released the final version of Lightroom 2.3, its photo-editing and cataloging software, along with its close relative, the Camera Raw 5.3 plug-in to let Photoshop CS4 edit raw images from higher-end cameras.
The new software (available as a download for Windows and Mac OS X) supports Nikon's top-end D3X, an $8,000, 24.5-megapixel machine whose owners likely will usually prefer raw files for their flexibility and quality advantages over JPEG. Also supported is Olympus' new midrange E-30.
The Lightroom 2.3 update also fixed a number of bugs and adds support for eight new languages: Dutch, Italian, Portuguese, Spanish, Swedish, Korean, and simplified and traditional Chinese. Adobe made the announcement Monday just as the Photo Marketing Show (PMA) was getting under way here.
The Camera Raw software works with Adobe's flagship CS4 version of Photoshop, but also with the consumer-oriented Photoshop Elements 7, Premiere Elements 7 for video editing, and Photoshop Elements 6 for Mac OS X.
The 0.42x wide-angle adapter decreases the focal length of Lensbaby's selective-focus lenses.
(Credit: Lensbaby)Lensbaby is bringing a wider look to its line of selective-focus lenses, announcing the 0.42x Super Wide lens that expands its products' 50mm field of view to 21mm.
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Sony showed concept models of six new SLR lenses at the PMA show.
(Credit: Stephen Shankland/CNET News)LAS VEGAS--Sony showed off models of a forthcoming supertelephoto and five other lenses Monday at the Photo Marketing Association trade show, a new sign the electronics giant is holding tight to its ambition to be a major player in the digital SLR market
"Sony is passionate in proving better lens development," said Shigeki Ishizuka, president of Sony's digital imaging business group, at a news conference held here in conjunction with PMA. He said Sony now ranks third in the SLR market.
... Read moreLAS VEGAS--Two's company, three's a crowd, and Canon's Chuck Westfall is a lot less lonely these days.
Canon once was the sole camera company offering a digital SLR whose sensor is the size of a full frame of 35mm film, a technology that can increase the performance advantage and price penalty that SLR cameras already have compared with compact cameras. In November, though, Nikon began selling its full-frame rival, the D3, and last week Sony said it will launch its own full-frame competitor by the end of 2008.
Chuck Westfall
(Credit: Canon)Westfall is a camera tech guru and the technical adviser for Canon USA's professional products marketing division. In his 25 years at Canon, he's amassed an encyclopedic knowledge not only of official camera specs but also deeply buried engineering details.
Westfall shared his opinions about the full-frame market and other camera trends during the Photo Marketing Association trade show here. He also discussed fuel cells to replace batteries, flash memory technology, OLED displays, and geotagging.
Talking tech might sound like fun if you represent the company that leads market share both for compact cameras and in the higher-end SLRs, but Westfall also has had to deal with unpleasant autofocus trouble that's afflicted the company's $4,500 photojournalist-oriented EOS-1D Mark III during some shooting conditions. A quality and reputation problem is the last thing a camera maker wants for a model aimed squarely at the professional photographer market that Canon dominates but that Nikon is aggressively courting.
Though Canon is repairing affected 1D Mark III models and has issued a firmware update, the issue still hasn't gone away: Rob Galbraith, the photographer and consultant whose tests brought the problem to light, still believes the 1D Mark III's predecessor has better autofocus, and he reported Monday that Canon is working on yet another fix.
Read on for Westfall's response to the autofocus issue and other thoughts.
CNET News.com: Sony now has said it'll join Canon and Nikon in offering a full-frame camera--its flagship 24.6-megapixel SLR due to launch by the end of the year.
Westfall: It's quite flattering the other companies have recognized what we've known for years--that full-frame is quite a desirable imaging format. I think the full-frame market is set to expand in 2008. There's no doubt about it.
With Nikon and now Sony adding weight to the full-frame market, what role is there for the in-between sensor size, APS-H? (It's about halfway between the full-frame sensors used in the high-end SLRs and the APS-C sensors use in the top-selling models such as the Rebel XTi and 40D. The APS-H is used in the 1D Mark III and its predecessors.)
Westfall: When we introduced APS-H in 2001 with the original EOS-1D, the idea was to compete against other professional DSLRs with APS-C. In that respect it has been extremely successful. At that point it was about what the competition had to offer. It's only been in the last six months that there has been an alternative. We've had a good long run with APS-H.
Going forward, it remains to be seen whether it will continue to be a desirable format. We're not ready to say it's over.
Is there a unique advantage APS-H has over full-frame sensors besides price? Nikon's D3 is a full-frame competitor to the 1D Mark III at about the same cost.
Westfall: At this point, no. Price would be the only thing.
Do you think you've resolved the 1D Mark III autofocus issue?
The hardware fix and firmware update has effectively brought the camera within our design specifications. Under the vast majority of study conditions, the camera is functioning exactly the way we expected it to.
So is it better at autofocus than the 1D Mark II N (the camera's predecessor)?
Westfall: Overall, yes. The system has a lot more to it. There are improvements to the Mark III's autofocus sensor, with 19 cross-type focusing points throughout the frame compared to 7 in the center for the 1D Mark II N. This is an area Rob Galbraith's tests did not address. And there are a lot more customization settings to be able to tweak autofocus accuracy according to the way you shoot--focus priority versus release priority for example.
That said, we are continuing to investigate. We're not disputing anything Rob wrote--he's made a fair and objective test. We have no argument except that the 1D Mark III is a lot closer (to the 1D Mark II N's autofocus performance) in overall performance than his severe tests indicate at first glance and that he doesn't test the full range of conditions. There's more to it.
Geotagging is a hot subject, and much of the discussion at the PMA show seems to have moved from when it will arrive in cameras rather than whether it will. When do you think it will?
Westfall: The desirability of that feature is quite clear. You can see reasons why--classifying, sorting, and searching photos--especially with the advances in technology starting to appear that is taking advantage of the (location) information. That's why we started putting in the optional capability with the wireless transmitters (accessories available for higher-end Canon SLRs).
How far away is the geotagging era?
Westfall: There's no doubt we'll see cameras with built-in GPS within the next two years, possibly sooner. I'm not able to give guidance regarding Canon specifically.
Are you getting pressure to add geotagging support from Web sites such as Google and Yahoo that enable users to make use of geotagged photos?
Westfall: Mostly we're hearing from the vertical markets--professional, commercial, and industrial applications. And the military.
Some envision geotagging as an aspect of "autotagging," in which a rich set of metadata is recorded when the photograph is taken. It might be possible to combine face recognition with autotagging to label photos automatically.
With our PowerShot line, we started autotagging a year ago. We call it "My Category." It has a total of five or six presets and three customizable tags. When you choose a scene mode, it associates for example a "landscape" tag. It can be done in review, too--you can apply it after the fact. For a camera with face recognition, we know when people are present. This will become much more valuable in the future. Facial recognition is a very powerful feature.
Are there any developments in battery technology?
Westfall: Lithium-ion is still dominant. Battery manufacturers have been able to increase the storage density lately. The Canon Rebel XSi battery has a capacity of 1080 milliamp-hours compared to 720 for the Rebel XTi (whose battery is about the same size).
Is there anything more radical on the horizon?
Westfall: Fuel cells. Within the same physical space, you have maybe twice the capacity as lithium-ion batteries. There's a lot of incentive to deliver that. And it's environmentally friendly--it's disposable and refillable.
Samsung is showing its NV24 HD camera, which uses an OLED (organic light-emitting diode) display. Is Canon planning on making that shift?
Westfall: Yes, definitely. We began exploring OLED several years ago. We showed in 2005 a prototype EOS-5D SLR. It was demonstrably brighter, had better color accuracy, and lower power consumption.
A prototype Canon EOS-5D SLR using a OLED display.
(Credit: Canon)It's common knowledge that Canon is investing in OLED manufacturing ability, making big acquisitions last year. We have the infrastructure needed to bring this online.
And unlike with LCDs, it means you have more of the technology that actually ships in a camera under the Canon roof?
Westfall: Right. We're looking to implement OLED in all our consumer products: digital still cameras, camcorders, and inkjet printers.
There's a new version of CompactFlash memory cards under development that uses the Serial ATA technology rather than the current parallel ATA. You guys use CompactFlash in your SLRs. Will that technology catch on?
Westfall: It remains to be seen. What drives the market is cost and performance issues and availability. That's one reason we elected to wait until now to switch to SD (memory cards) for our Rebel line. The availability of SD cards is better now than even a year ago, and people are more comfortable with it.
I was interested that the 1Ds Mark III has an SD card slot in it as well as a CompactFlash slot.
Westfall: We actually started that with the 1D Mark II in 2004. We were able to add a second slot without changing the overall size of the camera. Now you see a second slot capability on other cameras.
What's changing in the compact camera market?
Westfall: The pricing on these cameras will continue to decline. It's become a more commoditized market, but it's bigger. The forecast for the next three years is it will continue to grow. CIPA (the Camera and Imaging Products Association) forecasts global shipments of 126 million units in 2010 compared to 93 million last year. The challenge is to continue to expand the feature set in the face of price erosion while maintaining profitability. We've got good technology and the highest level of profitability in the digital camera market.
Who's the top competitor?
Westfall: Sony is a very strong competitor. Once you get past them, there are a lot of other companies in there.
Are you worried about Sony entering the SLR market, too?
Westfall: Between us and Nikon, we've got 90 percent of the SLR market. Sony is only in the 5 percent range so far.
With pricing pressures, will you outsource more manufacturing to outside companies?
Westfall: That's not for us. We've increased our Japanese facility for better R&D and manufacturing. We have some outside manufacturing, especially in the point-and-shoot cameras. But we doubled the capacity of our main camera plant in the last two years. To control costs, we're developing more automation in manufacturing.
The jump from 2 megapixels to 4 megapixels is significant, but the jump from 10 to 12 is less dramatic. Is the megapixel race over?
Westfall: We're trying to upgrade the entire camera. The megapixels rating is only one thing. When upgrading, you have to look at more aspects.
Update 5:40 p.m. PST: Westfall requested a few minor changes to his quotations for clarity, such as changing "they" to "battery manufacturers," and I obliged.
Update at 8 a.m. PST on February 7: Westfall's title at Canon has changed and been duly noted.
Nikon's PC-E Micro-Nikkor 45mm f/2.8D ED
(Credit: Stephen Shankland/CNET Networks)LAS VEGAS--Nikon just introduced a 24mm "perspective correction" lens, but the camera maker also showed off two new prototypes of the same ilk.
As promised last week, Nikon showed off a new PC-E Nikkor 45mm f/2.8D ED at the Photo Marketing Association trade show here. Also under a glass booth was the PC-E Micro-Nikkor 85mm f/2.8D.
Note that the latter model lacks the "ED" suffix that indicates extra-low dispersion glass used to maximize sharpness and minimize chromatic aberration. Nikon last week employed the ED suffix in describing the lens, but there was a conspicuous rectangle carved out of the name badge right where those two letters would have appeared.
Regardless of what the 85mm lens composition and name, it definitely looks different from Nikon's existing PC Micro-Nikkor 85mm f/2.8D.
Nikon's PC-E Micro-Nikkor 85mm f/2.8D lens
(Credit: Stephen Shankland/CNET Networks)The perspective-correction lenses, also called tilt-shift models by rival Canon and others, let a photographer optically alter the perspective of a view, for example changing the vertical lines of a building so they are parallel rather than convergent.
Architects are a particular market for the specialty lenses, which aren't cheap: Nikon's PC-E Nikkor 24mm f/3.5D ED will cost $1,930 when it goes on sale this fall.
The two new perspective-correction lenses "are scheduled to become available through Nikon authorized dealers during the summer of 2008," Nikon said last week.
Speaking of coveted lenses, Nikon also showed a D3 SLR with the newer 14-24mm zoom lens mounted--both sawn in half down the middle. All I can say is I hope it was a factory reject.
Nikon's newer D3 SLR and 14-24mm zoom lens, shown here sawn in half.
(Credit: Stephen Shankland/CNET Networks)
Sigma's 200-500mm f/2.8 (or 400-1,000mm f/5.6) behemoth.
(Credit: Sigma)
LAS VEGAS--Riddle me this: What's green, is 28.6 inches long, weighs 34.6 pounds, and wears a custom-fitted hood?
The answer: a mammoth supertelephoto zoom that Sigma announced this week at the Photo Marketing Association trade show here. The product is geared for photographing wildlife, sports, and astronomical objects.
The lens, called the APO 200-500mm F2.8/400-1,000mm F5.6 EX DG, has a 200-500mm zoom range and an f/2.8 aperture that's very wide for this class of lens. It also comes with an extender that pushes the range to 400-1,000mm but reduces the aperture to f/5.6, Sigma said. To reduce chromatic aberration, it uses three special low-dispersion glass elements and three extraordinary low-dispersion glass elements.
Update 1:20 p.m. PST: A Sigma representative, Desiree Gaige, told me how much this lens will cost, though there's still no pricing information.
Brace yourself.
$34,000.
The lens has a dedicated lithium-ion battery to power the autofocus, zoom, and an LCD display that shows the zoom setting. And a slot near the camera end can be used to insert filters.
Sigma, one of the better-known manufacturers of third-party lenses for SLR (single-lens reflex) cameras, said the lens will be available for Canon, Nikon, and its own SLRs.
And don't get too attached to its green color. Sigma cautioned that the camera's appearance is "subject to change without notice."
