The majority of the world's top marketing executives recognize the shift in marketing norms but are not well-prepared to deal with it, a new study reveals.
Even among the most successful enterprises, half of all CMOs feel insufficiently prepared to provide hard numbers in regards to return on marketing investment, according to IBM's study, which surveyed more than 1,700 chief marketing officers from 64 countries and 19 industries.
Despite a wealth of tools available to track social media and public relations, the IBM study found that only 26 percent of CMOs are tracking blogs, 42 percent are more
This week, cloud-based advertising company Flite will be launching FliteHub, an ad component marketplace allowing brands and agencies to include applications directly in advertisements.
According to Flite CEO Will Price, advertisers can use FliteHub to "program" their ads via application programming interfaces (APIs) that enable deeper integration and dynamic updates based on metrics, location, or other criteria. For example, if a movie studio wants to push an ad that includes showtimes, theater information, and ticket purchasing, it can easily adjust it to better target customers in real time.
Display advertising remains one of most profitable Internet businesses, with a market
September appears to be the month for mobile business intelligence (BI). Just last week, IBM, SAP, RoamBI, and PivotLink announced updates or new products around mobile BI capabilities. RoamBI released its version of BI for the iPad, focusing on creating an editorial environment to present data. SAP released version 4.0 of its Business Objects Edge BI software, which boasts mobile updates and geolocation enhancements.
Although there was diversity in these releases, there still seems to be one common denominator: iPad support. And today, open-source BI software provider Jaspersoft is jumping into the fray with a new SDK to bring more BI options to the mobile landscape.
Apple comprises 69 percent of the tablet market, as reported by Fortune, so iPad business users stand to benefit from the growing competition among BI vendors as well as other technical areas that are heading toward a consumerization of IT.
Combine this high market share with Deloitte's predictions that estimate more mobile devices will be purchased than PCs in 2012 and that the iOS market becomes a key strategic play for any BI company.
I discussed this trend with Jaspersoft CMO Jim Bell with regards to the mobile BI market and how Jaspersoft planned to throw its hat in ring with today's release of Jaspersoft 4.2 Business Intelligence Suite.
Companies are increasingly collecting amounts of digital information that are so large as to be unwieldy. It's no surprise that finding a way to securely store, categorize and recall this information efficiently is a huge advantage for any enterprise or organization.
The growth of information has introduced an entirely new category of software in the big-data arena, which includes a variety of databases, processing engines, and applications. The main objective of all of these tools is to make data more malleable and consumable so that it can be used in an easier way.
Hot on the heels of Google's acquisition of German bargain site DailyDeal this week, a new report from private company research firm CB Insights reveals that the multitude of daily-deal sites will continue to contract via mergers and acquisitions but the valuations of the sites will decline very quickly.
According to the report, since their peak hit just two quarters ago in Q1 2011, the Price per Subscriber and Price per Voucher Sold multiples paid in private company M&A transactions have declined 36 percent and 40 percent respectively in Q3 2011.
The Open Virtualization Alliance, a consortium committed to fostering the adoption of open virtualization technologies, today announced total membership of more than 200, up from 65 in just over three months. New members include CA Technologies, DataStax and Jaspersoft.
I spoke with Scott Crenshaw, VP and GM of Cloud for Red Hat, who told CNET that infrastructure as important as virtualization needs an open alternative. And Kernel-based Virtual Machine (KVM) has emerged as a strategic initiative at many large companies, including Intel and HP. KVM is a full virtualization solution for Linux on x86 hardware that provides for multiple virtual more
This week Opera Solutions, a provider of "big data" analytics tools, announced that the company has taken in an $84 million investment to expand its rapidly growing business. The investment round, the company's first, was led by Silver Lake Sumeru, with participation from Accel-KKR, Invus Financial Advisors, JGE Capital Management, and Tola Capital.
Founded in 2004, Opera has grown from 10 people to more than 600 staffers globally with development locations in New York, Shanghai, and New Delhi. The staff includes 180 scientists working to solve data-oriented challenges.
I spoke with CEO and founder Arnab Gupta today about the more
The Google+ team today announced the launch of its public data APIs. These APIs allow you to retrieve the public profile information and public posts of Google+ users in order to share content, profiles, and conversations across applications.
The news is significant. As part of the evolution of any modern Web property--especially those geared toward the social sharing of information, an API (application programming interface) is key to adoption.
"Google+ gives users full control over their information, supporting everything from intimate conversations with family to public showcases and debates," the company said in a statement. "This initial API release is more
Despite the threat of another recessionary period, Wells Fargo Securities senior analyst Jason Maynard believes that IT budgets will hold up through 2011 and that the summer spending spottiness hasn't translated into meaningful expense cutting.
In today's e-mail newsletter, Maynard and team make the case for a positive call on IT spending despite the global macroeconomic fear permeating the market. This is based on first-hand qualitative feedback the team aggregated from CIOs and the 100 largest enterprise hardware and software vendors.
Obviously there is still a scenario where we have a repeat of the dramatic spending cutback of more
A recent Gartner survey found that business process management spending will increase significantly this year, with 54 percent of medium and large companies planning a 5 percent increase or more in their BPM spending this year and 20 percent of companies planning to up their BPM spending by at least 10 percent.
This week, venture-backed startup BonitaSoft announced a new $11 million round of financing to take advantage of the growth in the market.
Gartner explained the market growth by pointing to increased interest in software-as-a-service (SaaS) tools, which offer a cheaper entry point, and a shift toward funding BPM more
Dave Rosenberg follows disruption in the software market, as well as the products and services that keep business technology norms in perpetual flux. He is CEO and founder of Nodeable, co-founder of MuleSoft, and serves as managing director for Hardy Way.
