Last minute Gift Cards @ Best Buy.One of the hottest use cases for Twitter, as you well know, is businesses communicating with their customers or potential customers. Up to this point, Twitter really has not introduced any new features to support these business users, but as a part of an initiative to roll out more business-specific features, Twitter on Monday introduced "Contributors." Contributors allows business accounts to designate other Twitter users, usually employees or PR, to tweet on their behalf. Twitter is currently testing this with "a limited subset of folks."
The screenshot above is what this new feature will look like, according to Twitter's blog. Tweets will still appear as coming from the business' Twitter account but will have a byline that credits the author of the tweet. This will help to put some more personal faces behind the generally faceless business Twitter accounts.
As far as we can tell, however, this will not be required for Twitter business accounts, so if you run a business that wants to keep its tweeters anonymous, you can still do that. Twitter does note that this feature is "not ready for prime time" yet, so the functionality could change around a little, but expect it to stay generally the same.
It's worth mentioning that there are a couple of business and power user-oriented Twitter apps out there right now, specifically CoTweet and HootSuite. This added Contributor functionality will be incorporated into Twitter's API, so these third-party apps should be able to support it as well. This new feature should play nicely with CoTweet and HootSuite's current offerings.
Up to this point, Twitter business accounts have had the same functionality as personal accounts. While it's not clear whether personal accounts will get the new Contributor feature, the release of this and the other business-oriented features that Twitter currently has in development might be a sign that the release of Twitter business accounts is imminent.
In August, Biz Stone said that Twitter would be offering business or "pro" accounts by the end of the year. Paid accounts for businesses has long been a rumored business model for Twitter and it looks like we are on the verge of seeing that come to fruition. While Twitter is running out of days in 2009, it appears that it is making some progress toward the eventual release of full-blown business accounts. Whether Contributors will be included in the paid offering is unknown, although some users might resent Twitter for charging for it after offering it for free initially.
A couple of years ago, I wrote a post running down the best places to store your files online. Of the six that I covered, two have since closed up shop and one has changed its name.
It's a constantly changing space. Since then, we have seen a lot of new entrants into the online file storage and backup game. Norton Online Backup is a fairly new product that is getting a very strong upgrade Wednesday with version 2.0 of its product. The new version includes support for Mac and Windows, 90-day file versioning, and the ability to send file download links via e-mail.
Norton Online Backup's home page allows the user to see the status of every machine on their account.
(Credit: Screenshot by Harrison Hoffman/CNET)Norton has put together a very solid offering with version 2.0 of Norton Online Backup. It is introducing support for Intel-based Mac for the first time with this release. This is huge, especially when the company is trying to offer a solution for the whole household. Where most other online storage or backup services focus on serving one user, Norton has placed the focus on protecting the whole family or household. When you buy a year of the service, you are allowed to manage and back up up to five computers on your account. Jeff Kyle, a group product manager for the product, said that support for Ubuntu should be coming around March.
File versioning is a welcome addition to Norton Online Backup. This allows you to see previous versions of backed-up files for up to 90 days. This means that if you accidentally make changes that you don't want anymore, then you can just go back to the previous version. This is similar to the functionality that Apple offers with Time Machine.
Additionally, Norton Online Backup 2.0 allows you to send files via e-mails. You can select multiple files to be sent, and they will be presented to the recipient on an easy-to-use landing page. You can even password protect these files or control how long they are available for download.
Norton Online Backup's landing page for files sent via e-mail.
(Credit: Screenshot by Harrison Hoffman/CNET)My current solution for file storage and backup is Live Mesh, which continually monitors your machine for changes in backed-up files and automatically uploads them. While this feature is great, it can sometimes result in your machine slowing down since the application tends to use a lot of resources. Norton Online Backup's client is fairly lightweight and works on a scheduled backup system, which means that it checks for changes in your backed-up files at a designated time and does everything at once. This results in less overhead for your system.
Other, more minor features included in this release are open file backup, which backs up a file even if it is in use on your computer, file purging, and a simplified set-up/user interface.
Norton Online Backup has a 30-day trial and the full version costs $50 for one year, which gives you 25GB of storage and allows up to five computers on your account.
This is what the recipient see when you send them a file via e-mail.
(Credit: Screenshot by Harrison Hoffman/CNET)
As one of its weekly new features for Hulu for the Holidays, the company has rolled out new advanced search functionality. Hulu's blog notes that the new feature is part of an ongoing effort to improve in the area of search. This is going to be crucial for Hulu moving forward as users have more and more videos to sift through in their ever growing catalog.
This new advanced search allows users to filter their searches by fields like show title, season number, video type, network, air date, and people. This really helps you to narrow down a search if you have a specific video in mind that you want to track down.
When Hulu first launched, search wasn't as big of an issue since the library of videos that they offered was relatively small and easy to browse through. However, as the site has grown larger, it has become more difficult to find what you are looking for. By taking steps such as launching advanced search and debuting support for search operators back in April, it is clear that Hulu is making an effort to correct that problem.
Popular tech news aggregator Techmeme has launched a new mobile version of the site built for the Apple iPhone, Palm Pre, and Motorola Droid. The new version, which can be found at http://techmeme.com/m, is a lot easier to read on your phone than the regular site. It even includes individual pages for each Techmeme headline, which show all of the relevant discussion links. Separate pages for each story is something that even the full Techmeme site doesn't currently provide.
New mobile versions are also available for Gabe Rivera's other sites, Memeorandum, Ballbug, and WeSmirch. Techmeme has been ramping up its efforts lately, hiring three additional editors for the site. That brings its headcount to six employees.
I tend to check Techmeme throughout the day as I'm sure many of you do. A lot of the time, I am looking at the site from my phone. This new mobile update makes browsing Techmeme on the go a far more pleasant experience. Since this is not a native app for any platform, the new mobile site is viewable from a variety of phones, widening the potential audience. I can say with almost certainty that the release of Techmeme Mobile will increase the site's mobile readership.
TweetDeck's new Facebook support.
(Credit: Screenshot by Harrison Hoffman/CNET)TweetDeck, the popular Twitter app for the iPhone, was pulled from the Apple App Store on Monday due to a crippling crash bug. An update was quickly resubmitted to Apple and the new version (1.1.1) is now available for download (iTunes Link). The new version includes Facebook integration, video uploading, and support for Twitter trending topics.
The Facebook support in TweetDeck for iPhone works very well, allowing you to add columns from Facebook by either selecting a feed of all your friends or separating them into groups. The feed support is restricted to status updates, so you cannot see when new photos or events are posted, but comments and Likes on status updates are visible. It also allows users to comment or Like a post from the app as well as post a message on someone's wall. Of course, Facebook's own iPhone app is a much more robust offering, but it is nice to have data from Facebook and Twitter centralized in one app.
TweetDeck now also offers video recording and uploading for iPhone 3GS owners. This service is supported by 12seconds, which has an iPhone app of its own. This type of short-form video plays nicely with the overall concept of Twitter and should help to cut down on upload times when posting new updates.
Additional features included in this update are the inclusion of Twitter trending topics, the ability to cross-post updates to Twitter and Facebook, nearby tweets, bit.ly support, and landscape composing. These are all features that make a lot of sense for TweetDeck and were surely highly requested.
A nice video of the new features, put together by the TweetDeck team, is included below.
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Twitter announced late Wednesday that it is starting a limited test of a new feature that displays the number of new tweets in your timeline since you last refreshed. This works in much the same way as the new tweet notification on the search page for a term. When you click the notification, the new tweets slide out in the same fashion as the search page.
While this functionality was probably not too difficult to implement, since it was already built for the search feature, it is a welcome addition and something that just makes sense. In fact, it would make a lot of sense for Twitter to build out a notification system for @replies, re-tweets, and direct messages, like Facebook has for Wall posts and other actions. Getting updates without having to manually reload the page is one of the big advantages of Facebook's current functionality, so I would not be surprised to see Twitter to follow suit.
While this feature is still in limited testing, Twitter says it hopes to roll it out to everyone as soon as it can. I, along with many others, am not in the test group yet, so please share your thoughts on the feature in the comments if you are.
Hulu has debuted a long-requested feature--the ability to find out when new episodes of TV shows will be available to stream.
The video site, which is a joint venture of NBC, ABC, and Fox, calls the new feature Coming Soon. It went live Monday.
Hulu's new Coming Soon feature.
(Credit: Screenshot by Harrison Hoffman)The schedule of when TV shows will be released online has been unclear up until this point, leaving people guessing when an episode will be posted. This new feature solves that problem.
The update includes a few additional features. First, people can choose to get an e-mail reminding them when an episode gets posted. This is definitely helpful for those of us who are forgetful and don't use Hulu's excellent Queue feature. Also, Hulu now lets you place the embed code for an unreleased episode on your blog or Web site. I embedded this week's upcoming episode of "The Office" below to show how this feature looks.
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Pandora, with new Facebook, Twitter, and Gift sharing features.
(Credit: Screenshot by Harrison Hoffman/CNET)Pandora on Wednesday announced the arrival of some new sharing features for the service. In the past, you have been able to share Pandora stations, but you were forced to do it via e-mail instead of taking advantage of one of the modern social networks. Now, Pandora is enabling station and song sharing via much more efficient means: Facebook and Twitter.
These features work pretty much exactly how you would think they would. Clicking on the Facebook icon pops out a Facebook window, allowing you to share either the current song or station. The Twitter integration works in much the same way, enabling you to tweet out a link to the current song or station. When you click on the station link that someone has shared, it whisks you away to their Pandora station and lets you listen. However, the song links only go to a landing page that gives you a 30-second preview and an option to create a station based on that song. Oddly, this page does not give the user the "Buy from Amazon/iTunes" option that Pandora's main app features.
In addition, Pandora is bringing more attention to its station-gifting feature. This feature basically allows users to create an entirely new station, pair it with an eCard and send it off to someone. Pandora is essentially trying to create the modern version of the mixtape. This feature has been around for a little while, but it has gained little attention to this point. The more prominent placing in Pandora's music player may change that.
These new sharing features should boost usage of Pandora. Tapping into the previously untouched power of Facebook's social graph and Twitter can only be a good thing. Pandora is just coming off of reaching an agreement on new royalty rates for music this summer and it's working toward its goal of being profitable by the end of the year. They're also facing some stiff competition from companies like Slacker. Pandora still has a long road ahead, but opening up its service to sharing on Facebook and Twitter is definitely a step in the right direction.
I've written about social recommendation network Glue before, noting that it is a social network that is just along for the ride as a Firefox/IE extension that slides out when you need it. The basic idea is that when you visit a site that's supported by Glue (IMDB, Amazon, Wikipedia, Last.fm, and a lot more), the Glue extension will slide out and tell you what your friends thought about that particular piece of content and give you the option to review it yourself. It's a great concept where the information comes to you instead of you having to seek it out. Today, Glue is adding a more traditional profile-based system to the site, which provides more incentives for users to contribute regularly.
Glue investor Fred Wilson's new profile on the site, complete with Stickers and Guru.
(Credit: Screenshot by Harrison Hoffman/CNET)Adding a "game dynamic" to your service is a proven technique that boosts user engagement. Glue is hoping to do just that with its new profile system on GetGlue.com. It is taking a page out of Foursquare's book and adding "Stickers" for user accomplishments and declaring "Guru" status for those who comment most frequently on a particular piece of content.
The similarities to Foursquare's Badges and Mayor features are pretty apparent here. Glue's Founder and CEO Alex Iskold commented, "We've been admiring what Foursquare did to encourage people to engage with their service." On the subject of the Guru feature, Iskold told us that, "Guru is something that we developed to encourage people to really engage around things they love. Unlike Mayor, being a Guru is a bunch more work, since you need to actively comment on things to stay the Guru."
Glue is also adding suggestions, presented in the form of a stream. As you give the thumbs up to pieces of content throughout the Web, these suggestions will evolve and become more targeted. Their algorithm also takes into consideration what your friends' favorites are as well as the overall favorites for the community. Hopefully your own ratings have some more weight than popular content, or else Metallica fans might be staring down streams filled with Miley Cyrus.
Even though I like the hands-off nature of Glue's browser extension, I think that their profile system is a strong addition to the service. The new game dynamic will certainly drive more user interaction as people compete for Guru status and collect Stickers for their profile. Glue also threw a couple of new statistics our way to give us an idea of their growth. Currently, the service is getting a new rating every three seconds and a total of 1.2 million new interactions between people and things every month.
Here's a nice video that the guys at Glue put together for this release to explain the service:
(Credit:
BART)
We are already seeing people offering special deals to the Foursquare "mayor" of their businesses. Today, BART (one of the San Francisco Bay Area's public transit systems) is announcing a partnership with Foursquare to reward users who check in on BART. Foursquare is introducing a special badge for regular riders of BART and offering $25 promotional tickets for the first three months of November to random users who have checked in on BART.
Programs like this are going to be what brings Foursquare into the mainstream. Foursquare already has a very loyal user base, but it still remains relatively small. By offering incentives to use the service, Foursquare will be better able to draw more users. Foursquare has been actively pursuing businesses and encouraging them to offer specials to their users.
Speaking about the announcement of this partnership, co-founder Dennis Crowley said, "We're excited about the potential for Foursquare to influence people's actions and decisions beyond things like entertainment, into broader areas, like taking public transit or getting involved in their communities." This deal with BART is a great step toward expanding Foursquare beyond a leaderboard for bar hopping.
