Photo samples: Sony Alpha DSLR-A700

Dynamic Range Optimizer

Sony significantly enhanced its DRO technology, which applies image adjustment curves to expand the tonal range, making it a bit more useful. Now there's an Advanced DRO option that analyzes 1,200 segments in the frame for theoretically better results. In addition, there's a DRO bracketing drive mode, and you can set the strength of the adjustments. You can produce some fairly subtle results, which I like, and because the bracket mode doesn't actually shoot three photos, it's more consistent (and faster) to use than typical exposure bracketing.

Photo Credit: Lori Grunin