Zetsche then moves onto ride-sharing efforts. "Some colleagues still think that car-sharing borders on communism," he says, with this picture of Che Guevara towering over him. "But if that's the case, viva la revolucion!"
Mercedes wants you to share cars like a Communist
Viva la revolucion! Mercedes channels Che Guevara for car tech
January 10, 2012 12:34 PM PST
Photo by: Sarah Tew/CNET
| Caption by: CNET News staff
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