His final message and "personal favorite" is that cars are fun, and will be even more so.
"To be truly successful, a car has first to deliver its function and then [deliver] excitement."
Mercedes wants you to share cars like a Communist
Viva la revolucion! Mercedes channels Che Guevara for car tech
January 10, 2012 12:34 PM PST
Photo by: Sarah Tew/CNET
| Caption by: CNET News staff
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