PepsiCo was a big-time sponsor of SXSWi last year, and this year it was back for more. Its "Pepsi Max Lot" took over an entire parking lot, and the company co-sponsored a concert by hip-hop star Big Boi with geolocation company Foursquare.
March 16, 2011 4:00 AM PDT
Photo by: Caroline McCarthy/CNET
| Caption by: Caroline McCarthy
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