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THIS WEEK: SPEAKER SYSTEMS: A PACKAGE DEAL
By Matthew Sweer (June 30, 2004)
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Overall, only 12 percent of CNET users are looking to purchase a new speaker
system--making the topic seem, at first blush, somewhat unpopular. Not
true, however. If you start to look at users who want a new home-theater
system, speakers suddenly become a much more important item. How
important? The percentage triples: 37 percent of those who want a new
home-theater system also want a new speaker system.
Not surprisingly, those who are shopping for a home-theater speaker
system have some pretty specific ideas in mind compared to those who
just want speakers. By a 2-to-1 ratio, shoppers who want a complete
home-theater setup (audio and video) indicate they are looking for a
7.1-channel surround-sound system--a clear reflection that they want a cutting-edge home-theater rig and place a high premium on the audio side of their A/V setup. Speakers become even more important when you consider that
40 percent of home-theater-system shoppers say they want a setup that will
deliver high-end sound for their media room, while just 28 percent will take any old
home-theater system.
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Each month, we take the pulse of our most tech-passionate readers, then we create Personal Tech Radar (PTR), a 360-degree snapshot that provides up-to-the minute insight into real-life product interests and buying motivations. Track the trends. Learn about hot must-haves. Tell us what's on your radar. And be sure to check back regularly for new PTR info.
 November 17, 2003 -- Age is Key Factor in Personal Technology Product Buying Preferences, Finds CNET Survey
October 31, 2003 -- Gender Differences Influence Consumer Electronics Purchasing, Finds CNET Study
October 1, 2003 -- CNET Announces "Personal Tech Radar," Capturing Insights and Trends on Digital Electronics Buying Preferences
December 18, 2003 -- Gifts for all--or just for kids? (Chicago Tribune) (free registration required)
November 24, 2003 -- Got gadgets? Gift ideas for the already well-equipped (SFGate.com)
October 31, 2003 -- Mars-Venus split in product survey (SFGate.com)
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June 30, 2004
Speaker systems: a package deal
June 23, 2004
Cameras: the digital divide
June 9, 2004
Camera buyers: what gender gap?
June 2, 2004
Notebooks: what is hip?
May 26, 2004
Cameras: changing your minds
May 19, 2004
PDAs: one is not enough
May 12, 2004
Camcorders: older and wiser
May 5, 2004
Notebooks: the laptop generation
April 28, 2004
Digital cameras: women outgeek men
April 21, 2004
Home theater: big picture, then big sound
April 14, 2004
Wireless: the network isn't enough
April 7, 2004
Phones: state your preferences
March 31, 2004
Television: are men really TV hogs?
March 24, 2004
MP3 players: loud, rugged, and small rules
March 17, 2004
DVD burners: the market is maturing
March 10, 2004
Camcorders: don't leave home without one
March 3, 2004
Printers: it's all about the photographs
February 26, 2004
Phones and cameras: after the buy, accessorize
February 18, 2004
Upgrading your display: go flat or go big?
February 11, 2004
Valentine's Day: tech love
February 4, 2004
Smart phones: geography matters
January 28, 2004
Televisions: technojunkies take two
(or more)
January 21, 2004
Cell phones: younger users demand more
January 14, 2004
Desktops: parents take two
January 7, 2004
Handhelds: not just for work anymore?
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