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THIS WEEK: CAMERAS: THE DIGITAL DIVIDE
By Matthew Sweer (June 23, 2004)
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There are two types of people in the world: those who love the latest technology and those who don't. That divide is particularly dramatic when it comes to digital cameras. While 52 percent of those who say they enjoy the latest technology want a new digital camera, only 25 percent of those who say they don't enjoy tech want one. Of that 25 percent, half say they're buying their first digital camera; by comparison, only a third of the technophiles say the same.
This divide shows up in other product categories, too. For example, a third of those who love the latest tech say they want a new cell phone, compared to only 12 percent of those aren't so gung-ho. While 80 percent of techno-enthusiasts are upgrading their cell phone and 8 percent are buying their first one, 58 percent of technophobes are upgrading and 17 percent are getting their first one.
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Each month, we take the pulse of our most tech-passionate readers, then we create Personal Tech Radar (PTR), a 360-degree snapshot that provides up-to-the minute insight into real-life product interests and buying motivations. Track the trends. Learn about hot must-haves. Tell us what's on your radar. And be sure to check back regularly for new PTR info.
 November 17, 2003 -- Age is Key Factor in Personal Technology Product Buying Preferences, Finds CNET Survey
October 31, 2003 -- Gender Differences Influence Consumer Electronics Purchasing, Finds CNET Study
October 1, 2003 -- CNET Announces "Personal Tech Radar," Capturing Insights and Trends on Digital Electronics Buying Preferences
December 18, 2003 -- Gifts for all--or just for kids? (Chicago Tribune) (free registration required)
November 24, 2003 -- Got gadgets? Gift ideas for the already well-equipped (SFGate.com)
October 31, 2003 -- Mars-Venus split in product survey (SFGate.com)
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June 30, 2004
Speaker systems: a package deal
June 23, 2004
Cameras: the digital divide
June 9, 2004
Camera buyers: what gender gap?
June 2, 2004
Notebooks: what is hip?
May 26, 2004
Cameras: changing your minds
May 19, 2004
PDAs: one is not enough
May 12, 2004
Camcorders: older and wiser
May 5, 2004
Notebooks: the laptop generation
April 28, 2004
Digital cameras: women outgeek men
April 21, 2004
Home theater: big picture, then big sound
April 14, 2004
Wireless: the network isn't enough
April 7, 2004
Phones: state your preferences
March 31, 2004
Television: are men really TV hogs?
March 24, 2004
MP3 players: loud, rugged, and small rules
March 17, 2004
DVD burners: the market is maturing
March 10, 2004
Camcorders: don't leave home without one
March 3, 2004
Printers: it's all about the photographs
February 26, 2004
Phones and cameras: after the buy, accessorize
February 18, 2004
Upgrading your display: go flat or go big?
February 11, 2004
Valentine's Day: tech love
February 4, 2004
Smart phones: geography matters
January 28, 2004
Televisions: technojunkies take two
(or more)
January 21, 2004
Cell phones: younger users demand more
January 14, 2004
Desktops: parents take two
January 7, 2004
Handhelds: not just for work anymore?
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