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THIS WEEK: CAMERA BUYERS: WHAT GENDER GAP?
By Matthew Sweer (June 9, 2004)
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When it comes to buying their first digital cameras, men and women are strikingly similar. For example, one of the primary motivations for both (78 percent of men and 80 percent of women) is to take as many pictures as they want and keep only the best. Equal numbers of men and women (68 percent) say they want to share those pictures by e-mail. The only significant difference in their buying motivations: women are slightly more interested in taking pictures of family members and family events, while men are more somewhat more interested in taking vacation shots.
The differences are more striking when it comes to features. Women rate low price (45 percent vs. 36 percent), ease of use (71 percent vs. 46 percent), and print-quality output (55 percent vs. 35 percent) much more highly than men. Men cite resolution (41 percent vs. 28 percent favor 5 or more megapixels), SLR-style design (19 percent vs. 10 percent), and an interchangeable lens system (21 percent vs. 12 percent) more frequently than women.
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Each month, we take the pulse of our most tech-passionate readers, then we create Personal Tech Radar (PTR), a 360-degree snapshot that provides up-to-the minute insight into real-life product interests and buying motivations. Track the trends. Learn about hot must-haves. Tell us what's on your radar. And be sure to check back regularly for new PTR info.
 November 17, 2003 -- Age is Key Factor in Personal Technology Product Buying Preferences, Finds CNET Survey
October 31, 2003 -- Gender Differences Influence Consumer Electronics Purchasing, Finds CNET Study
October 1, 2003 -- CNET Announces "Personal Tech Radar," Capturing Insights and Trends on Digital Electronics Buying Preferences
December 18, 2003 -- Gifts for all--or just for kids? (Chicago Tribune) (free registration required)
November 24, 2003 -- Got gadgets? Gift ideas for the already well-equipped (SFGate.com)
October 31, 2003 -- Mars-Venus split in product survey (SFGate.com)
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June 30, 2004
Speaker systems: a package deal
June 23, 2004
Cameras: the digital divide
June 9, 2004
Camera buyers: what gender gap?
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Camcorders: don't leave home without one
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Printers: it's all about the photographs
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Upgrading your display: go flat or go big?
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Televisions: technojunkies take two
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Handhelds: not just for work anymore?
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