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THIS WEEK: DIGITAL CAMERAS: WOMEN OUTGEEK MEN
By Matthew Sweer (April 28, 2004)
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It's accepted as fact that when it comes to personal technology, women focus more on pragmatic considerations such as price than on getting the latest gee-whiz features. And that stereotype appears to be true when it comes to first-time purchases of digital cameras: 29 percent of women buying their first digicam say they want to take advantage of the latest technology, compared to 38 percent of men.
But women who are upgrading their digital cameras are just as feature focused as men and sometimes more so. Slightly less than half of women looking to replace their current camera say they want the latest technology, compared to just over half of men. About equal proportions of female and male upgraders (46 percent and 47 percent, respectively) say they want their new camera to have more functionality than the old one.
That pattern continues when it comes to specific features. For example, only 6 percent of women say they want interchangeable lenses on their first camera, vs. 20 percent of men. But after that first purchase, 29 percent of women say they want such lenses--the exact proportion as men. And while only 9 percent of first-time female buyers want lens converters and other accessories, 17 percent of female upgraders want them, compared to 11 percent of male upgraders.
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Each month, we take the pulse of our most tech-passionate readers, then we create Personal Tech Radar (PTR), a 360-degree snapshot that provides up-to-the minute insight into real-life product interests and buying motivations. Track the trends. Learn about hot must-haves. Tell us what's on your radar. And be sure to check back regularly for new PTR info.
 November 17, 2003 -- Age is Key Factor in Personal Technology Product Buying Preferences, Finds CNET Survey
October 31, 2003 -- Gender Differences Influence Consumer Electronics Purchasing, Finds CNET Study
October 1, 2003 -- CNET Announces "Personal Tech Radar," Capturing Insights and Trends on Digital Electronics Buying Preferences
December 18, 2003 -- Gifts for all--or just for kids? (Chicago Tribune) (free registration required)
November 24, 2003 -- Got gadgets? Gift ideas for the already well-equipped (SFGate.com)
October 31, 2003 -- Mars-Venus split in product survey (SFGate.com)
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