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THIS WEEK: TELEVISION: ARE MEN REALLY TV HOGS?
By Matthew Sweer (March 31, 2004)
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It's a well-worn stereotype that men control the household television. But
when it comes to buying that television, reality is a bit subtler. For
example, in our most recent survey, 21 percent of men said they're in the
market for a new TV, compared to 17 percent of women--not a huge
difference, but it's there. Of men considering a new TV, about two-thirds
want to upgrade an existing one, while the rest want a second (or third)
set. Compare that to women shoppers, just more than half of whom are
upgrading an old set; just less than half are adding another one.
The differences are more pronounced when it comes to features. Women
value low price and ease of use more than the latest technology. For
example, only 30 percent of women are looking for an HDTV-capable set,
compared to 52 percent of men; 23 percent of women want a wide screen,
vs. 38 percent of men. But interestingly, women are more likely than men
(30 percent to 20 percent) to want a flat panel. They're also more likely
to say they want an unobtrusive set. Putting all those pieces together, it
looks like women want smaller, cheaper, less complicated second sets, while
men want to replace the main television in the house with the
latest/largest screen they can get. Could it be because the men in the
house are hogging that main set? Could be.
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Each month, we take the pulse of our most tech-passionate readers, then we create Personal Tech Radar (PTR), a 360-degree snapshot that provides up-to-the minute insight into real-life product interests and buying motivations. Track the trends. Learn about hot must-haves. Tell us what's on your radar. And be sure to check back regularly for new PTR info.
 November 17, 2003 -- Age is Key Factor in Personal Technology Product Buying Preferences, Finds CNET Survey
October 31, 2003 -- Gender Differences Influence Consumer Electronics Purchasing, Finds CNET Study
October 1, 2003 -- CNET Announces "Personal Tech Radar," Capturing Insights and Trends on Digital Electronics Buying Preferences
December 18, 2003 -- Gifts for all--or just for kids? (Chicago Tribune) (free registration required)
November 24, 2003 -- Got gadgets? Gift ideas for the already well-equipped (SFGate.com)
October 31, 2003 -- Mars-Venus split in product survey (SFGate.com)
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June 30, 2004
Speaker systems: a package deal
June 23, 2004
Cameras: the digital divide
June 9, 2004
Camera buyers: what gender gap?
June 2, 2004
Notebooks: what is hip?
May 26, 2004
Cameras: changing your minds
May 19, 2004
PDAs: one is not enough
May 12, 2004
Camcorders: older and wiser
May 5, 2004
Notebooks: the laptop generation
April 28, 2004
Digital cameras: women outgeek men
April 21, 2004
Home theater: big picture, then big sound
April 14, 2004
Wireless: the network isn't enough
April 7, 2004
Phones: state your preferences
March 31, 2004
Television: are men really TV hogs?
March 24, 2004
MP3 players: loud, rugged, and small rules
March 17, 2004
DVD burners: the market is maturing
March 10, 2004
Camcorders: don't leave home without one
March 3, 2004
Printers: it's all about the photographs
February 26, 2004
Phones and cameras: after the buy, accessorize
February 18, 2004
Upgrading your display: go flat or go big?
February 11, 2004
Valentine's Day: tech love
February 4, 2004
Smart phones: geography matters
January 28, 2004
Televisions: technojunkies take two
(or more)
January 21, 2004
Cell phones: younger users demand more
January 14, 2004
Desktops: parents take two
January 7, 2004
Handhelds: not just for work anymore?
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