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THIS WEEK: VALENTINE'S DAY: TECH LOVE
By Matthew Sweer (February 11, 2004)
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According to our last survey, 84 percent of CNET users are not planning to purchase a tech gift for Valentine's Day. Representative user sentiments were along the lines of, "Are you kidding? My wife would shoot me!" or simply, "No sweetheart for me." But of the 17 percent of men and 11 percent of women looking to buy tech for their sweethearts, the gifts being given are very similar.
Topping Valentine's Day gift lists are cell phones, presumably to simply stay in touch or maybe to keep tabs on the significant other's whereabouts. Next in line are digital cameras for capturing those precious romantic moments. And at number three are MP3 players, some of which can hold dozens of hours of love songs. Or you could be like the oh-so-romantic 1.1 percent of CNET's users declaring their love with a wireless networking device.
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Each month, we take the pulse of our most tech-passionate readers, then we create Personal Tech Radar (PTR), a 360-degree snapshot that provides up-to-the minute insight into real-life product interests and buying motivations. Track the trends. Learn about hot must-haves. Tell us what's on your radar. And be sure to check back regularly for new PTR info.
 November 17, 2003 -- Age is Key Factor in Personal Technology Product Buying Preferences, Finds CNET Survey
October 31, 2003 -- Gender Differences Influence Consumer Electronics Purchasing, Finds CNET Study
October 1, 2003 -- CNET Announces "Personal Tech Radar," Capturing Insights and Trends on Digital Electronics Buying Preferences
December 18, 2003 -- Gifts for all--or just for kids? (Chicago Tribune) (free registration required)
November 24, 2003 -- Got gadgets? Gift ideas for the already well-equipped (SFGate.com)
October 31, 2003 -- Mars-Venus split in product survey (SFGate.com)
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June 30, 2004
Speaker systems: a package deal
June 23, 2004
Cameras: the digital divide
June 9, 2004
Camera buyers: what gender gap?
June 2, 2004
Notebooks: what is hip?
May 26, 2004
Cameras: changing your minds
May 19, 2004
PDAs: one is not enough
May 12, 2004
Camcorders: older and wiser
May 5, 2004
Notebooks: the laptop generation
April 28, 2004
Digital cameras: women outgeek men
April 21, 2004
Home theater: big picture, then big sound
April 14, 2004
Wireless: the network isn't enough
April 7, 2004
Phones: state your preferences
March 31, 2004
Television: are men really TV hogs?
March 24, 2004
MP3 players: loud, rugged, and small rules
March 17, 2004
DVD burners: the market is maturing
March 10, 2004
Camcorders: don't leave home without one
March 3, 2004
Printers: it's all about the photographs
February 26, 2004
Phones and cameras: after the buy, accessorize
February 18, 2004
Upgrading your display: go flat or go big?
February 11, 2004
Valentine's Day: tech love
February 4, 2004
Smart phones: geography matters
January 28, 2004
Televisions: technojunkies take two
(or more)
January 21, 2004
Cell phones: younger users demand more
January 14, 2004
Desktops: parents take two
January 7, 2004
Handhelds: not just for work anymore?
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