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THIS WEEK: SMART PHONES: GEOGRAPHY MATTERS
By Matthew Sweer (February 4, 2004)
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We already know that where you live can say a lot about how you talk, what you eat, and even how you vote politically. But our Personal Tech Radar survey reveals that it also says a lot about your tech buying habits. Smart phones are a case in point. According to the survey, the highest interest in smart phones occurs in the western United States, and the lowest area of interest lies in the Midwest. And apart from issues of adoption, there are even further differences regarding why you'd buy.
Midwesterners seem more focused on convenience, as well as on the wow factor. For example, they rate not having to carry both a PDA and a cell phone more highly than Westerners do (82 percent vs. 74 percent); they also rank getting a stylish-looking device more highly (25 percent vs. 14 percent). Meanwhile, Westerners look for functionality. Browsing the Web was important to more Westerners (32 percent vs. 22 percent), along with a smart phone's ability to sync with Outlook (53 percent vs. 45 percent).
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Each month, we take the pulse of our most tech-passionate readers, then we create Personal Tech Radar (PTR), a 360-degree snapshot that provides up-to-the minute insight into real-life product interests and buying motivations. Track the trends. Learn about hot must-haves. Tell us what's on your radar. And be sure to check back regularly for new PTR info.
 November 17, 2003 -- Age is Key Factor in Personal Technology Product Buying Preferences, Finds CNET Survey
October 31, 2003 -- Gender Differences Influence Consumer Electronics Purchasing, Finds CNET Study
October 1, 2003 -- CNET Announces "Personal Tech Radar," Capturing Insights and Trends on Digital Electronics Buying Preferences
December 18, 2003 -- Gifts for all--or just for kids? (Chicago Tribune) (free registration required)
November 24, 2003 -- Got gadgets? Gift ideas for the already well-equipped (SFGate.com)
October 31, 2003 -- Mars-Venus split in product survey (SFGate.com)
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