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THIS WEEK: CELL PHONES: YOUNGER USERS DEMAND MORE
By Matthew Sweer (January 21, 2004)
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It's hardly news that techies of all ages have cell phones these days. According to our survey, 70 percent of users are already looking to replace their current cell phone, while only 13 percent are looking to get their first one. This trend pretty much holds true across all age groups. However, what the different groups are looking for in that new cell phone is very different.
All age groups agree on a few basic features: long battery life, low price, small size, and a flip-phone form factor. But users under the age of 44 are much more descriptive about what they want. Younger users rated features such as the ability to play music and games, cool looks, built-in cameras, and Bluetooth much more highly. Users ages 45 and up don't want any of those things. The only feature they want outside of the basics? A large keyboard.
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Each month, we take the pulse of our most tech-passionate readers, then we create Personal Tech Radar (PTR), a 360-degree snapshot that provides up-to-the minute insight into real-life product interests and buying motivations. Track the trends. Learn about hot must-haves. Tell us what's on your radar. And be sure to check back regularly for new PTR info.
 November 17, 2003 -- Age is Key Factor in Personal Technology Product Buying Preferences, Finds CNET Survey
October 31, 2003 -- Gender Differences Influence Consumer Electronics Purchasing, Finds CNET Study
October 1, 2003 -- CNET Announces "Personal Tech Radar," Capturing Insights and Trends on Digital Electronics Buying Preferences
December 18, 2003 -- Gifts for all--or just for kids? (Chicago Tribune) (free registration required)
November 24, 2003 -- Got gadgets? Gift ideas for the already well-equipped (SFGate.com)
October 31, 2003 -- Mars-Venus split in product survey (SFGate.com)
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