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THIS WEEK: HANDHELDS: NOT JUST FOR WORK ANYMORE?
By Matthew Sweer (January 7, 2004)
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PDA buyers really show their age by how they plan to use a handy handheld. Users ages 35 to 54 with annual incomes between $50,000 and $150,000 make up 40 percent of likely handheld buyers and mainly want a PDA to access contacts (64 percent) and manage time (58 percent). A mere 6 percent say they plan to use one to play games; 7 percent plan to listen to music.
Meanwhile, the number of younger users is on the rise; those aged 25 to 34 make up 18 percent of prospective PDA buyers, up from 14 percent in August. And while they rate time management and contact access highly, they rate playing games (36 percent) and listening to music (40 percent) even higher. This group wants to have fun and get the job done.
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Each month, we take the pulse of our most tech-passionate readers, then we create Personal Tech Radar (PTR), a 360-degree snapshot that provides up-to-the minute insight into real-life product interests and buying motivations. Track the trends. Learn about hot must-haves. Tell us what's on your radar. And be sure to check back regularly for new PTR info.
 November 17, 2003 -- Age is Key Factor in Personal Technology Product Buying Preferences, Finds CNET Survey
October 31, 2003 -- Gender Differences Influence Consumer Electronics Purchasing, Finds CNET Study
October 1, 2003 -- CNET Announces "Personal Tech Radar," Capturing Insights and Trends on Digital Electronics Buying Preferences
December 18, 2003 -- Gifts for all--or just for kids? (Chicago Tribune) (free registration required)
November 24, 2003 -- Got gadgets? Gift ideas for the already well-equipped (SFGate.com)
October 31, 2003 -- Mars-Venus split in product survey (SFGate.com)
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Handhelds: not just for work anymore?
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