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THIS WEEK: SPEAKER SYSTEMS AND THE SEXES
By Matthew Sweer (September 1, 2004)
Edited by Suzy Brannon
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Men like it bumping and all-encompassing, and women want it cheap, easy, and pretty. That's their sound systems, of course.
When it comes to shopping for a speaker system, men are concerned with big bass: 31 percent want a powered subwoofer, while only 19 percent of women want to see the walls rattle. When it comes to surround sound, 21 percent of men want a 5.1-channel system compared to 3 percent of women (which also may be the same percentage who know what a 5.1-channel system is).
Women are more interested in practicality and style. They want easy setup (48 percent, compared to 28 percent of men) and a low price (52 percent, to 28 percent of men) and they want a stylish design (35 percent, to men's 17 percent).
What does it all mean? Looks like men will pay a pretty penny for the sound they want, while women want to pay a penny for a pretty design.
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Each month, we take the pulse of our most tech-passionate readers, then we create Personal Tech Radar (PTR), a 360-degree snapshot that provides up-to-the minute insight into real-life product interests and buying motivations. Track the trends. Learn about hot must-haves. Tell us what's on your radar. And be sure to check back regularly for new PTR info.
 November 17, 2003 -- Age is Key Factor in Personal Technology Product Buying Preferences, Finds CNET Survey
October 31, 2003 -- Gender Differences Influence Consumer Electronics Purchasing, Finds CNET Study
October 1, 2003 -- CNET Announces "Personal Tech Radar," Capturing Insights and Trends on Digital Electronics Buying Preferences
December 18, 2003 -- Gifts for all--or just for kids? (Chicago Tribune) (free registration required)
November 24, 2003 -- Got gadgets? Gift ideas for the already well-equipped (SFGate.com)
October 31, 2003 -- Mars-Venus split in product survey (SFGate.com)
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